How to Grow Your Audience With Blogging on Medium
If you’re currently publishing on your WordPress blog, you are aware that getting traffic is not a stroll down the street. Even after creating quality content gaining interest from your intended readers can be a challenge. check now
The good news is that blogging on Medium alongside your site will assist you in overcoming this obstacle.
With more than 100 million monthly active users [1The platform has over 100 million monthly active users [1 Medium has a huge audience you can reach with the right approach. Medium also has the domain authority of 95. That means that if you make the right choices, you will be able to attract more organic traffic.
In this post, we’ll discuss why posting on Medium is an excellent method to build a large user base for your website. Then, we’ll share seven suggestions you can follow to ensure substantial success on the platform. Let’s get going!
You might want to think about writing on Medium to increase your reach
Before we get into our blog tips on Medium, we’ll examine what makes this platform such a great tool to grow. It’s the first way to drive organic traffic. More than 60 percent of customers  come to it through results from a search. https://techbuzzonly.com/
Furthermore, the algorithm of Medium prioritizes the quality of its content and is focused on reaching new viewers. Because of its social sharing features, built-in comment sections, and the capability to “clap” on posts, Medium is great for getting more engagement.
Additionally, because it’s acknowledged and highly respected as a platform for blogging, using Medium will help build trust for your business. But all of this won’t do much good if your intended audience isn’t on the Medium platform. Here are a few areas that are doing well on Medium:
- Personal growth and growth
- Tech culture
- Entrepreneurship and startups
There are many other topics. However, these are those subjects that garner the most interest.
Seven strategies to use Medium to increase your reach
Medium isn’t a mere blogging platform or social media platform that you can automatize. It requires a well-thought-out approach to succeed. These strategies should assist you in hitting the floor with ease.
Make use of analytics to gain insight into your target audience
The most crucial step to engaging and growing the reach of your audience is knowing the demographics of your audience. Based on this knowledge, you can tailor your content for the readers you want to attract and increase the likelihood of getting them to click and share it with others.
Tools like Google Analytics can provide several details about the people using your site, reading your content, and buying your products. Many social media platforms offer detailed analytics tools to provide information about your users, such as Facebook Analytics and Twitter Analytics.
Start by looking at the people who are visiting your website and then compiling that information. Here are some of the most important aspects to keep an eye on:
- Income per year
- Education level
Geographic geographical location
Based on this data, you’ll be able to build a persona to describe the kind of people who are reading your content. It is also advisable to conduct some research for your company on Google and other social networks to get an idea of what people are saying about you.
The point of all the research you do is to be sure that you’re writing for people who will be reading your blog posts. The majority of us have a rough concept of who our readers are. However, sometimes, the audience we imagine we’re writing to and the people who are actually at the other end of the spectrum are pretty different. If you can connect both, it’s much more likely to see a rise in engagement and growth metrics.
You must be sure to focus on high-quality content
The medium should not be the right platform for sloppy articles intended to be checked off the Search engine optimization (SEO) checkboxes. People want content that gives the most value for the time they invest in. The Medium staff has said that users use the site to “find worthwhile ideas they can apply in their lives.”
It’s a reasonably clear assertion and emphasizes the importance of quality and substance when you blog on Medium. To succeed, your blog must offer the reader value.
For a better assurance that your content is performing exactly as you want, consider having a checklist of content or, if you’re going to, a complete style guide. This will help ensure that you’re writing articles that adhere to the same standard. If you have several writers on your team. It’s also helpful to keep everybody on the same team.
This is another aspect where knowing your target audience’s needs can be helpful. If you are familiar with the audience, you’re writing to. Then you will be able to write the content that they will appreciate in addressing their known problems.
Integrate powerful images for better engagement and readability
Visuals are crucial. Even though Medium has been a social media platform built on writing, using relevant and powerful images is essential to increase engagement.
Images can also break up the text, enhancing accessibility. Similar to other platforms, most Medium users use mobile devices. Mobile users are known to have particular reading habits. Mainly they don’t like endless, unbroken pages of text.
In addition, having an image at the beginning of the post makes sure that it will be displayed in previews for users who browse the website:
Actively participate within the Medium community
Medium isn’t just a stream of content – it’s a community on the internet. That means active participation is crucial to the success of Medium.
Medium is an online social media platform as it is a digital publication. It also provides a range of options to engage and communicate with other people, for example:
- “Clapping” for” posts, which is the Medium equivalent of “liking” content
- Leave high-quality comments on the articles you’ve loved reading
- Highlighting specific quotes that resonate that will be available to those who follow the same content
The bottom line is that this is just as it is with other social platforms. That’s why it’s essential to look over articles from other Medium publishers and engage with their papers. It’s also necessary to reply to any comments you receive and to engage in conversations about your content with readers.
Comments on an article on Medium
By doing this, readers know that there’s a person behind your content who is curious about their thoughts. In addition, interacting with other authors can get your content in front of their readers, dramatically increasing your reach.
Submit your content to the most Medium, a popular Medium magazines
You can post your content on your profile and leave it there. This makes it more challenging to grab readers’ attention. Only those with a relationship with you are notified of new content.
However, there are many magazines on Medium that gather the content they publish and distribute it to their readers. Some of these publications have more than 100 thousand subscribers. If the publication has your piece, they will read the article and get an opportunity to go through it.
The Mission Medium blog publisher
If The Mission publishes one of your blog posts, your content will be sent out to every one of its more than 150,000 subscribers. This is a massive audience from the beginning.
If just 10% of those readers can read and recommend your content to their readers, You could suddenly see your article in the hands of thousands of new readers. Suppose even a few of them follow suit. It continues to increase in size. These publications are what make Medium an effective tool for gaining followers.