Content marketing is a necessary part of a comprehensive promotional strategy for an eCommerce business. In order to reach customers, it’s crucial to engage prospective customers through various types of content. This type of outreach increases awareness of your brand, drives traffic to your site and improves customer loyalty through relationship building. What you may be wondering is what type of content you need and how to implement a solid content marketing strategy. Keep reading for an overview of the content types every eCommerce business needs.
If you’re not currently utilizing email to reach your customers and prospects, you’re missing out on a golden opportunity. Email marketing helps you contact your audience, who is most likely to have an interest in your product. After all, they’ll need to either subscribe to your email list online or through another method such as at an event in order to be added to your list.
There are so many strategies you can use to further appeal to your list. Holiday greetings, monthly newsletters and promotional blasts are just some examples. You can use segmentation to target a certain group of people from your email list with content that is most relevant to them specifically. Email marketing is an effective and versatile tool in your eCommerce content arsenal.
Guest Blogging
As an eCommerce business, it can be difficult to get inbound links. These links are helpful to SEO and can ultimately lead to more visitors finding your site. One way to get these links is to offer a guest post to a publisher within the scope of your business. Reach out to site owners whose content is relevant to the type of product or service you offer and ask if you could provide them with valuable content for their site. Publishers are often happy to oblige you if what you have to offer can benefit them and their audience.
The key to successful guest blogging outreach is to provide content that a site’s audience would want to read. You want to be informative and helpful rather than pushy and promotional. Publishers will probably allow you to add a link to your site in your blogger bio or unobtrusively within your content. Guest blogging can provide you with inbound links, increase SEO and reach a brand new audience.
Influencers
You’ve seen online influencers in your social media feeds, right? These are the popular figures within the online and blogging world who rack up tons of views from their loyal followers each month. They’re often bloggers, but any figure who is well-known within their niche counts. Celebrities, journalists and industry experts of all kinds can be influencers. Building commerce content partnerships with such in-demand folks can prove tremendously beneficial for your brand.
Collaborating with the right influencer can lead to new customers, increased revenue and a larger following of your own. The people you partner with don’t have to be mega-stars. As long as they are known and trusted within their niche or industry and they are relevant to your product, they can be a powerful asset. There are lots of ways to utilize influencer partnerships in your marketing campaigns; you just need to be creative.
User-Generated Content
User-generated content (USG) is a fabulous way to engage your current customers in order to spread the word about your brand. As the name suggests, user-generated content is content that users of a platform provide. When your followers share photos, videos, testimonials and reviews of your products, they are generating content that can be useful for your business.
This is an authentic way to increase interest and awareness among social media users. You can encourage users to get involved by creating a hashtag for such content. Customers are often motivated to participate because they like seeing their content in a brand’s feed, and they appreciate a shout-out from that brand.
So, these were the different types of content for eCommerce and their benefits. Now, it’s time to start brainstorming how you will use these in your own content marketing campaigns. Start with content that is relevant to your business model, and feel free to add on or make adjustments over time as needed. Soon, you’ll be seeing significant returns on your investment.