The product launch phase is one of the most important parts of selling on Amazon.
This is where you start generating the momentum you need to rank with Amazon SEO, and thus benefit from the millions of shoppers coming to Amazon every day.
Your launch can make or break your product’s chances for success. Do it right, and you’re 90% of the way to having a successful, profitable product. Do it wrong, and you’ll struggle to get past page three, its also important that you use amazon fba cost estimator before deciding the products to sell on FBA.
Read on for all you need to know about launching on Amazon today
What is a Product Launch?
At this time you have zero sales, and zero reviews, and you won’t show up anywhere near the first page of the search results.
That means you need a strategy to start getting sales for your product and convince Amazon’s search and ranking algorithm to push your product onto the first page, where it can start getting natural sales from Amazon shoppers.
The problem for new sellers and new products is that Amazon’s search engine doesn’t show a product on the first page unless it’s got a history of selling well. So, for a new product with zero sales, your job is to show Amazon that your product is worthy of the first page.
You’re going to do that by putting a strategy in place to get your first few customers, and proving to Amazon that your product can be a best-seller.
Product launches are exciting yet nerve-wracking, especially if you’re about to introduce an unknown product to the public. Don’t worry; we’ve got you! We’ve come up with an easy-to-follow five-step guide to launching your product with a bang.
- Optimize the product detail page
Before you hit the “launch” button, optimize your product listings to ensure that you include every essential detail that the consumers need to know. Take high-quality photos of your product and make sure it stands out from the background.
- Create a buzz
Utilize the power of off-Amazon advertising. Create informative blog posts that discuss how your product can help others. Set up accounts on different social media platforms and make some noise thereby using catchy hashtags and intriguing posts about your product.
- Set up PPC campaigns
Don’t take for granted the importance of the Amazon PPC campaign. Remember that you need to rank first your newly-minted product as per Amazon A10’s standards. However, PPC campaigns aren’t free, so you have to allocate a specific budget for it. You may start at Sponsored Brands, Stores, Posts, and Amazon Live to start building your brand and connecting with online shoppers and can increase live online shopping of your products, external platforms like Google & Facebook can be used to reach more relevant buyers.
- Gather organic reviews
Amazon will take down your seller account if you use “black hat” tactics such as incentivized reviews. To get organic reviews, you may try using the Amazon Early Reviewer Program for a fee of $60. There is also a “Request a Review” button where you can politely ask a customer to leave a review.
- Launch your product!