Youtube is the largest video-sharing website, with more than 800 million monthly visits. If you are the owner of a business or brand and you are looking to promote it through the internet, you cannot ignore this powerful tool. YouTube gives you the opportunity to retain fans of your brand and make yourself known to potential customers, which will make your brand more popular. In addition, you can take advantage of YouTube to stay in touch with the public and keep them informed of the plans and future products that your company will bring to the market.
It is easy to make a video and share it on YouTube, but to be successful, you need to go one step further. Of course, the first step is to create a YouTube account, and then you should pay attention to the following instructions:
1. Personalize your YouTube channel
To create a branded experience on YouTube, the first thing you need to do is customize your channel with attractive themes and suitable modules. Your channel will be your profile page for uploading all your videos and where you will share your public information. We give you some suggestions:
- Create a custom theme with the same colors you use for your brand. YouTube offers some default themes, but it is recommended that you upload your own background image and change the color to match your brand style. This will make your channel and your brand more credible.
- Create playlists to organize your content. Playlists allow you to organize channel content into a series of groupings, making it easier to navigate and promote content. Plus, playlists are also the place to collect your content and decide if your featured video will play when people visit your channel. Creating playlists will help your audience easily find what they want.
2. Make fully functional videos
The most important thing for your videos to work is that they are quality videos, that they add value to your community, and that they have a professional finish. For this, our recommendation is that you hire a freelance professional to create the content for your channel. If the video is good, it will practically promote itself. For this, you must make sure that you know what your audience needs and thus offer videos that can meet their needs. In this case, the content you can include is how-to videos, answers to frequently asked questions, interviews with experts, presentations of new products, etc.
In this way, your audience will benefit from the information in your videos, will have a better impression of your brand and products, and will be likely to become your loyal followers.
3. Make your videos easy to find
YouTube videos should be easy to find. A good position in search engines can easily lead to high-quality traffic for your videos, thus getting more people to know your business and brand. To get good search results, you need to be careful about the following main factors.
Put keywords in the first few words of your video title. For added effect, add a colon after your keywords and then rephrase them.
Add an efficient description. Your video needs to stand out from the crowd. Try to determine the type of content you include so that other users can find it and distinguish it from other videos. It’s a good idea to use descriptive language in full sentences. Include all keywords in the tags field.
4. Use annotations
Annotations are the little colored sticky notes that stick everywhere in the videos once they are uploaded. They are used strategically to increase your YouTube marketing efforts. To get subscribers, there are 2 effective ways to use annotations.
Call to action. Add an annotation below the subscribe button, so your old and new videos can be accessed.
Click to action. This type of annotation appears at the top of your videos and can include links to other videos, playlists, or channels. With them, your audience can subscribe by clicking an annotation inside your video.
5. Keep in touch with your audience
YouTube is an online community, and you should take some time to interact with your audience, such as thanking people who have submitted glowing comments, answering questions from those unfamiliar with your brand, and helping to resolve issues. In this way, you would not only increase the number of loyal subscribers but also get their support when you need it.
In addition, you can also take a few minutes a day to find some YouTube channels that are relevant to your brand, take a careful look at their content, and leave your own comments.
6. Promote your YouTube channel
To make your YouTube videos visible in as many places as possible in order to gain more traffic, you need to take some steps that are necessary for your marketing. Here are some tips to expand the reach of your videos:
Promote the videos on your blog. Once you have a blog with traffic, every time you add a new video, you must create a blog post to embed the video in the post. Or you can install the YouTube subscription widget on the sidebar of your blog. Not only will this gain more traffic to your videos, but it will also increase traffic to your blog.
Post the videos on Facebook and Twitter. In your YouTube account settings, set your videos to automatically post to your Facebook and Twitter accounts. These platforms will attract much more public to your YouTube channel, and your followers will be able to share your videos on their social networks more comfortably.
7. Analyze YouTube results
To map out a successful marketing strategy, you need to set clear goals and then take stock based on the results you’ve achieved. Fortunately, YouTube has powerful analytics tools that let you know video views, demographics, viewing locations, traffic sources, audience retention, subscribers, favorite videos, etc.
With these statistics, you will be able to design a better content plan and offer more attractive videos for your subscribers.